Why are some of India’s best-known fintech startups, but also others, engaging in what is popularly called a “reverse flip” to move their holding parent entities back to India from countries such as the US, Singapore and so on. It can be a fairly complex, time-consuming process, but these companies – Groww, PineLabs and Razorpay are in the news – feel it’s worth the trouble. In this episode, Keyur Shah, Partner and Leader – Financial Services Tax, EY India, succinctly unpacks this trend.