Founder and director of Northern Bloc Dirk Mischendahl (Psychology 1995) is doing ice cream differently. He started out by making ice cream through the night and selling it from a van during the day. Now, Dirk and co-founder Josh Lee supply hundreds of theatres, arts venues and tourist attractions across the UK. Northern Bloc can be found in the Co-op, Ocado, Morrisons, Waitrose, and on all Virgin Atlantic outbound flights. Their plant-based and vegan range are changing perceptions – and setting the standard for non-dairy products. Ahead of World Vegan Day, we hear his thoughts on making tasty vegan ice cream, why he chose to make ethical products, and his advice for aspiring entrepreneurs at Leeds.