He did this the hard way – grew up playing guitar in a band, skipped college, became an accountant by testing into the profession and, after he got into the corporate world, made a lateral move into marketing. He is Andy Mooney, the CEO of Fender Musical Instruments Corporation.  Mooney and Fender are trying to change the way we look at musical instruments, and the process of buying one and learning to play. It all made sense after he told me his role in the Disney Princess concept becoming a global marketing phenomenon. Also: The game has changed. It used to be, a movie was valuable if it had a big showing at the box office, though there was the occasional film that did big rental business but didn’t do much in theaters. For more on that, see the entire careers of Mary Kate and Ashley Olsen after Full House. And then for TV, much of the same: A show is big if it gets people to watch commercials or buy cable.