There are few things as exciting and enrapturing as creating a product. You put your blood, sweat, tears, and time into it, coddling it and nurturing it until finally you’re ready to go to market. Or at least you think you are. Oftentimes instead of going headlong into success, founders crash head on into a brick wall when it turns out that the market is less than enthusiastic about their product. That’s exactly what Mandeep Soor, the founder of Bendi, had to face. Because product-market fit isn’t just something you hash out with your team in your studio, but a process you go through along with the market and your customers. It’s about adapting to market feedback and finding the right incentives for stakeholders. And that takes time and a whole lot of learning. Tune in to our podcast to find out how Mandeep hit and overcame various roadblocks on the way to improving the impact of sustainability in the difficult fashion industry.