When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a full-fledged partnership. Winer launched Hexclad in 2016 by maxing out credit cards and emptying his savings. Today, the $400 million business is a DTC darling in the cookware industry, endorsed by celebrities and Michelin star chefs.  In this interview, you’ll learn:  How Winer lost hundreds of thousands in his first business The hostile reaction he got from investors while pitching Hexclad Risking everything he had for Hexclad’s breakthrough  How to deliver the right message for your business  Why Costco was a cheat code for Hexclad  How to make a compelling value proposition The steps to develop a unique product  How he got Gordon Ramsay as a partner  Advice on monetized relationships with celebrities   And much more DTC business advice…   Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode.  Stay in touch with us, follow foundr on your favorite platform:  Foundr.com Instagram YouTube Facebook X LinkedIn Magazine