A compelling FP&A story is essential. In this second (and final) session from FP&ACon 2024, Glenn hosts Soufyan Hamid, FP&A leader for 16 years who runs the Financial Storytelling Program, and Matthew Herbert, Chewy Director of Finance.  First poll: How confident are you in your ability to craft a compelling FP&A Story:? The move  from numbers to storytelling Soufyan on why the finance director was always frustrated by my business presentations (when I was even invited to meetings) By contrast Matthew was forced to get to grips with storytelling early in investment banking (but faced a different challenge as an FP&A business partner at Walmart) The gap between perception and reality in our storytelling  When information becomes insights  The connection between business partnering and storytelling  What (selfishly) do FP&A pros get by developing storytelling skills? Remember you are not giving a TED Talk  The 5 Points that FP&A Pros Most Struggle with in their Storytelling Actionable tips in your presentation  Follow and connect with Soufyan Hamid: https://www.linkedin.com/in/soufyanhamid/ Follow and connect with Matthew Herbert: https://www.linkedin.com/in/matthew-herbert-6a56637/ Matthew’s training course at https://biztrix.us/ Soufyan (The Finance Circle) training www.thefinancecircle.com