In this episode, Josh Brown interviews Tony DiPietro, who oversees the emerging markets for Big B Coffee, a growing franchise in the coffee industry. They discuss the evolution of Big B Coffee, its growth and expansion, and the development of new markets. They also explore the importance of customer service and building relationships, as well as the impact of consumer trends and drive-thrus. Tony shares insights on franchisee promotion and staff development, and highlights Big B's focus on product innovation and ongoing value. The episode concludes with contact information for those interested in franchising with Big B Coffee.Takeaways Big B Coffee has experienced significant growth and expansion, with over 500 stores across 13 states and a goal of reaching 1,000 units by 2028. The development of new markets involves strategic decision-making and a focus on building relationships with franchisees and the local community. Customer service and building relationships are key to the success of Big B Coffee, with a focus on providing a personalized and positive experience for customers. Product innovation and ongoing value are important for franchise systems to stay competitive and meet the changing needs and preferences of consumers.