In this episode, I sit down with Melissa Ben-Ishay, founder of Baked by Melissa, to discuss everything from how the famed cupcake company got its name to how Melissa still finds joy in what she does, over ten years later. Melissa shares how being fired in her early twenties kick started Baked by Melissa, how she developed her business from scratch, and why she believes attitude above all else shapes your trajectory. She also discusses the differences between her first maternity leave as a founder and her second, how she conceptualizes social media for her business, and how she remains authentic to her voice while continuing to build a brand. Key Takeaway / Points:The origin story of the “Baked by Melissa” nameHow being fired kick started Melissa’s baking businessHow the bite-sized cupcake developedOn how attitude shapes your trajectoryOn being the founder of a business and taking maternity leaveOn the difference between your first maternity leave and secondHow Melissa conceptualizes social media for her businessOn remaining authentic to your voice while simultaneously building a brandOn following your intuition and doing what makes you feel goodWhere Melissa sees Baked by Melissa heading in the future and what’s next This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Shop AloMoves here and use code FFF20 in all caps for 30 days free plus an additional 20% off an annual membership Order AG1 and get a FREE 1 year supply Vitamin D AND 5 travel packs here Go to greenchef.com/cameron50 and use code “cameron50” to get 50% off plus free shipping Shop Vegamour here and use code CAMERON to get 20% off your first order   Shop LMNT at lmnt.com/cameron and get a free sample pack with any purchase Follow Melissa: Instagram: @bakedbymelissa TikTok:       @bakedbymelissa Website: bakedbymelissa.com Follow me: Instagram: @cameronoaksrogers Website: freckledfoodie.com TikTok: @cameronoaksrogers Twitter: @freckledfoodie Youtube: Cameron Rogers / Freckled Foodie Pinterest: Freckled Foodie Creative Lead: Amelie Yeager Produced by Dear Media.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.