Adin Wener is one of the owners and founders of Henderson Brewing Company, one of the largest craft breweries in Toronto, and he joins us today to explain the ins-and-outs of the craft beer business, from supply to chains to hardware innovation to product development. 3:10 - What is Henderson Brewing and how did it grow? 7:11 - Why craft beer boomed, and where it's at today. 9:13 - The basics of the craft brewery business model. 11:29 - How bars and restaurants choose what beer to serve. 14:10 - The margins on brewing beer vs. hospitality and events. 18:55 - How Henderson develops new beers. 25:06 - Why some beers flop. 27:59 - Are young people drinking less than in the past? 31:36 - Why non-alcoholic beer is getting better. 36:58 - What sort of innovations have there been in brewing? 42:33 - Big trends in beer and alcohol. — Links: More episodes of Free Lunch by The Peak: https://readthepeak.com/shows/free-lunch Follow Taylor on Twitter: @taylorscollon Follow Sarah on Twitter: @sarahbartnicka Subscribe to The Peak's daily business newsletter: https://readthepeak.com/b/the-peak/subscribe