Aashish Chopra is a best-selling author and award winning viral video marketer who heads content marketing at Ixigo. Having made and marketed videos with millions of shares and a gazillion views, he has been instrumental in making video marketing a growth hack. In his book Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - lessons learnt and honed over the years . For every content creator, entrepreneur, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on how to use creativity as the differentiator Aashish is on a mission to rid the world of its false notions about what constitutes great content. To most companies, great content implies viral posts. But the companies that do manage to go viral consistently do so by having a deep understanding of their customers’ needs and pain points. They then turn that knowledge into content that’s useful and relatable to their target market.  Tune in to this episode as Gurudev digs deeper into the thesis Aashish lays out in his book.