By now, chances are you either have bought something from Heaven Mayhem, have it in your cart, or in a saved folder on Instagram. Since its launch just last year, the accessories brand has taken the fashion world by storm, being seen on Kendall Jenner, Hailey Bieber, and more. In today's episode, I talk to founder Pia Mance on how she found her brand niche, what it takes to go viral, and her thoughts on dupe culture. Follow Pia on Instagram @PiaMance and @HeavenMayhem Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.