Kelly Oubre Jr. (@kellyoubrejr) reveals how his clothes are an expression of himself. For this final episode, Mike Cherman (@mikecherman), founder and creative director of Chinatown Market, brings the innovation lab to Oubre’s new home in Phoenix, Arizona. There, the two rap about positivity,...

Cole Bennett (@_ColeBennett_) explains why Birkenstock sandals are a year-round fashion accessory. He and Chinatown Market’s midwestern rebel Dillon Gerstung collaborate on some exclusive UV-activated merch while trading stories about growing up in a small town. Produced by At Will Media and in...

Lil Yachty (@LilYachty) stops by the Chinatown Market (@ChinatownMarket) innovation lab to create with designer Josh Umil. In the process of making a remix on the iconic smiley t-shirt, the two discover they have a shared passion for music and thrift shopping, and uncover one of Yachty’s hidden...