James Sommerville is the Founder of KnownUnknown, the world’s first decentralized design community working with Fortune 100 brands on brand design assignments and NFTs, leveraging their utility token ($KUDOS). From 2013 to 2018, James was the VP Global Design for The Coca Cola Company, where he led the design innovation and identity programs for many billion-dollar iconic beverage brands. Prior to joining Coca-Cola, James was co-founder of Attik, a UK startup design firm that led the digital art revolution and changed the face of design in the 1990s, inspiring thousands of designers and creatives across the world. They were also responsible for the major redesign of Coke’s brand identity in 2006 and its visual identity strategy for 2010’s FIFA World Cup. He also worked with other famous brands such as Adidas, Virgin, Heineken, and Sheraton.   *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & More on this episode please visit our website: RockBottom2RockinIt.com. *** Feedback? Questions? Comments? I would love to hear from you! Contact me at us via: Email ([email protected]), LinkedIn (@ericgilbertwilliams), Twitter (@ericgilbertw), or Instagram (@ericgilbertwilliams). EP Tags: