TravelBoom attended the renowned Hunter Hotel Conference in Atlanta this month and uncovered several key insights that will help independent hoteliers and vacation rental managers improve their relationship with investors and tackle the key concerns of the hotel industry's financial backers.   SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Is your hotel struggling to fill vacancies and generate revenue? Are you missing out on potential guests because of ineffective SEO strategies? In this episode, we'll discuss five must-implement SEO strategies for hotels in 2023 that can transform vacancy to victory. These simple changes can result in massive improvements in bookings and revenue, and anyone can fully implement them. Tune in to learn how to turn up your hotel's bookings and achieve success in the competitive hospitality...

Today we have a pretty interesting, and pretty scary episode. OpenAI’s ChatGPT has been hitting the world by storm since it’s launch in late November 2022 and the ramifications to marketers are well… profound. We’re going to dive into the ins and outs of what ChatGPT is and what we all need to know so hoteliers can adapt and make the most of this groundbreaking technology.

Welcome to episode 231 of the Hotel Marketing Podcast.  In this short fuze edition of the podcast, we are going to go over 5 easy tests that you can launch today (or tomorrow if you’re busy) and start seeing an improvement in your hotel’s online conversion rate. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In today’s episode of the Hotel Marketing Podcast, we are going to tackle building headless websites, what they are, and why they are critical for successful hoteliers moving into the future. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

The top email marketing trends for 2023. As an essential part of digital marketing for hotels, email marketing has the power to nurture guest relationships, generate new business and drive repeat business. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Watch out for the ADA Ambulance Chasers! Our industry, and us specifically, have seen an uptick in hoteliers getting served civil suits for their website not being accessible to those with special needs. This can be very costly and very time-consuming, not to mention being very detrimental to your guests. Today on the podcast I am going to walk you through what we have seen, what you can do, and how you can ensure you stay accessible to all and adhere to ADA and WCAG 2.1...

In this edition, on November 8th, 2022, I'm going to cover what you should DEMAND from your analytics in 2023. Not request, not ask nicely, but DEMAND. As we dig in you'll see why demanding these three items from your reporting team will lead to great success for your hotel or resort in the new year. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Get ready ladies and gentlemen, Black Friday and Cyber Monday is here and if past years are any indication, 2022 is going to be another gang-buster year for hoteliers. In today’s episode of the Hotel Marketing Podcast, we are going to revisit an article from last year laying out the ideal hotel plan to maximize revenue from customers when they already have their wallets out for some of the best sales of the year. DOWNLOAD THE LATEST...

The premise is pretty straightforward, OTAs don’t have to be the cornerstone of your booking strategy. Sure there’s a place, but not at the expense of a direct booking. Today we will dig into one of our favorite topics, the OTAs… More specifically how you can leverage the OTAs to drive direct bookings over the long term. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In today’s episode of the Hotel Marketing Podcast, we cover budget season. It’s already on everyone’s mind and most hoteliers have already started putting the figures together. However, if you’re simply regurgitating your 2021 or 2022 budget with a few updates, you’re going to be missing the mark. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Welcome to the TravelBoom Short Fuze! This is a bite size episode of the Hotel Marketing Podcast that gives you the data to make smarter decisions. Today’s episode we cover James Carvelle’s famous quote, “It’s the economy stupid.” James was talking about the 1992 presidential election, but his words ring true for those in the travel space today. Here’s the situation. In our latest edition of the Leisure Travel Trends Study one fact stood out above all others. Only 13.5% of travelers...

The new 2022 Leisure Travel Trends Study reveals concerning insights into how travelers are changing their planning and vacation trends in response to rising costs. Hoteliers should pay close attention and adjust their marketing strategies to attract the changing needs of today's travelers. DOWNLOAD THE STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Leisure travel studies have recently proven that over one third of all booked vacations might be cancel due to rising costs. In today's episode we cover three psychological strategies to save your hotel's bookings as well as several specific tactics you can put in place today. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Join Pete DiMaio, Stuart Butler, and Alex Husner as they discuss Donald Miller's #1 best seller, Building a Storybrand on this edition of the Hotel Marketing Podcast. In this episode the cast shares the secrets from the book on how your hotel can create a compelling story to make your guest the hero of their vacation. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting. Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a complete list of social media post ideas for hotels. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Your local profile and rankings are a critical step to ensuring your hotel is maximizing your potential impression share to guests.  We have a comprehensive article with the 12 things every hotel should do at https://www.travelboommarketing.com/blog/local-seo-for-hotels/ and today we are going to look at five of the items on the list. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Well, today we have somewhat of a somber edition. TravelBoom just wrapped up a customer sentiment study and received over 2,000 responses regarding how rising prices are, and will continue, to impact leisure travel. The data is a little bit concerning and you'll want to take your time with this episode. The full research can be found at https://travelboommarketing.com/risingprices. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Today on the Hotel Marketing Podcast we’re going to be talking about an interesting question? Do humans add value to the travel experience? If you look at the surging growth of vacation rentals, where human contact is minimal, the answer is yes. However if you ask hotel guests, a friendly staff is one of the most valuable attributes of a property. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

On today’s episode of the Hotel Marketing Podcast we’re going back to the root of everything and work on our fundamentals. Just like with sports, if you find yourself struggling or are just getting started, mastering the fundamentals is the key to winning. In the case of a hotel’s digital marketing strategy, the 1st thing you need to do is actually have one. Ground zero, starting with nothing, at the bottom, with only opportunities ahead of us. This is where Emily Dailey and the team at...

In this episode of the Hotel Marketing Podcast we dive deeply into a topic we have not yet covered on the show, the importance of great creative. It is critical to make sure the creative design and message you put forth matches your brand and is consistent across all your channels. We'll be diving deep into the creative process with our guest Nick McNeill, Interactive Director at the Brandon Agency. Nick will be walking us through why creative matters and how your investment in creative...

In this episode of the Hotel Marketing Podcast we are joined with two incredibly special guests, Alex Husner and Annie Holcombe of the Alex & Annie Podcast. These are the two real women of vacation rentals and they’re here to teach me a thing or five about what hoteliers have been missing when it comes to travel marketing. We talk all the time about breaking down the silos between marketing and operations, but what about the silos between the accommodation choices today’s travelers have...

Photography is one of the very most important elements of a hotel site to help drive conversion, other than the obvious booking engine, clear calls to action, and a great rate strategy. Photography is also just like any other physical asset your property manages. From the alarm clocks in the room to the chairs in the conference center. From the staff uniforms to the linens. It all has a shelf-life and, just like your physical assets, you should be planning for when you need to update your...

Apple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums. The new privacy settings, which have over half of iPhone users opting out of tracking, is going to cause some significant changes in how we market, and remarket. Facebook marketing is going to be impacted specifically. If you haven’t been running Facebook ads lately or experimenting for yourself, you may not have an idea how the update has actually affected website remarketing audiences. On today’s...

Join us on today's podcast to look back at the top episodes from 2021. If you missed these episodes, now's the perfect time to catch up and hit the highlights SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast