Interview with Bernard Ross (UK) - Director at DecisionScience, Director =mc (ManagementCentre) and the Author of four Award Winning Fundraising Books. Bernard Ross is an internationally regarded fundraising expert in strategic thinking, organisational change and personal effectiveness. Over Bernard’s 30+ year fundraising career, Bernard has helped nonprofit organisation achieve their fundraising goals, which includes the British Red Cross, NSPCC, Macmillan Cancer, ICRC, IFRC, Amnesty International, Greenpeace International, UNICEF, MSF, the Science Museum, and a number of universities including Oxford and the Sorbonne. Sections included in this episode: Section 1: Reflecting on Bernard’s early years working in fundraising and key lessons learnt Section 2: How Nonprofits can tell powerful stories that resonates with donors Section 3: Behavioural economics in fundraising Section 4: Nonprofit and fundraising leadership Section 5: Bernard's final advice to inspire and fulfil fundraisers and nonprofits --- Send in a voice message: https://anchor.fm/fulfilled-fundraisers/message