Interview with Erica Waasdorp (USA) - President of A Direct Solution; Author of Monthly Giving: The Sleeping Giant. Erica Waasdorp started A Direct Solution in 2003 with more than twenty years of experience in direct marketing for non-profits. Erica is a Certified Master Trainer for the Association of Fundraising Professionals and sought-after webinar presenter. She has spoken at a multitude of nonprofit conferences, ranging from fundamentals of fundraising, to international fundraising, to direct mail and monthly giving. Including in this episode: Section 1: The beginning of Erica's fundraising journey and key lessons learnt Section 2: Being effective with your Direct Mail Appeals Section 3: How to create a successful Monthly Giving Strategy Section 4: Being committed as a fundraising for a successful career Section 5: Erica's final advice to inspire and fulfil fundraisers and nonprofits --- Send in a voice message: https://anchor.fm/fulfilled-fundraisers/message