Interview with Penelope Burk (CAN) - World renowned fundraising author, researcher, speaker and the President of Cygnus Applied Research Penelope Burk is considered one of North America’s best fundraisers and was even voted number .2 in America’s Top 25 Fundraising Experts as published by Philanthropy Media. Penelope ’s unique advantage in the fundraising industry is her evidence-based approach. While her professional experience in the sector spans forty-five years, her publications and training programs are all the product of research with donors. Included in this episode: Section 1: The beginning of Penelope Burk’s fundraising career and early lessons learnt on fundraising best practice Section 2: Applying Donor-Centred Fundraising based on the evidence of research Section 3: The importance of senior management understanding fundraising and applying Donor-Centred Leadership Section 4: Penelope Burk's final advice to inspire and fulfil fundraisers --- Send in a voice message: https://anchor.fm/fulfilled-fundraisers/message