Interview with Jonathan Dawson (AUS) - Digital Fundraising Expert & Founder of Digital Ninjas. Jonathan Dawson lead UNICEF Australia’s digital campaigns for over three years before starting his mission driven digital agency. His agency focuses on helping their not-for-profit clients drive measurable results from digital channels. Sections of this episode include: Section 1: Jonathan's career and success stories at UNICEF Australia when leading their digital fundraising campaigns. Section 2: Common problems fundraising teams are making when it comes to digital fundraising and how to make a bigger impact in attracting new donors online Section 3: Being strategic with your Google Adwords Grant Section 4: SEO for fundraising and measuring the success of SEO Section 5: Analysing the most important metrics for your online fundraising efforts Section 6: Lead generation for monthly giving programs Section 7: Jonathan's final advice to inspire and fulfil fundraisers and nonprofits --- Send in a voice message: https://anchor.fm/fulfilled-fundraisers/message