Interview with Shanelle Newton Clapham (AUS) - CEO and Chief Digital Marketing Strategist at Parachute Digital. Shanelle is a passionate marketer & fundraiser and the author of the digital fundraising book Attracting Donors Online – Digital Fundraising that works. Shanelle’s career goal is to help non-profit organisations make more money online by creating excellent digital experiences that leave their donors feeling like their minds have been read. Included in this episode: Shanelle's early years working in fundraising Building a website that converts at WWF Australia Improving your digital strategies  Create compelling content that attracts new donors Common mistakes fundraising teams are making when it comes to digital Tips to drive engagement on social media and email Digital fundraising trends emerging Shanelle's final advice to inspire and fulfil fundraisers and nonprofits --- Send in a voice message: https://anchor.fm/fulfilled-fundraisers/message