Interview with Donna White (UK) - The Senior Head of Digital Marketing at The Prince's Trust - a UK based youth charity which empowers young people to secure a job or start a business.  Donna was also voted as a top 10 BAME Charity Digital Leader, she is a passionate blogger and mentors other aspiring fundraising professionals through the CharityComms mentoring program. Included in this episode: Section 1: Introduction The beginning of Donna's digital career and how this led her to working in the nonprofit sector Donna's biggest lessons learnt on applying fundraising best practice Section 2: Fundraising at The Prince's Trust What's made an impact on The Prince's Trust's fundraising efforts Growing their individual giving portfolio Putting in place systems and processes to achieve fundraising goals Working agile and having the ability to test and learn Section 3: Digital Fundraising The biggest challenges in the role of Senior Head of Digital Marketing Which digital channels have been successful What role digital plays in the overall fundraising strategy How to keep content simple when implement digital fundraising campaigns Outsourcing and managing the day-to-day digital activities Reflecting on a successful digital fundraising campaign that Donna was involved in Section 4: Professional development and final advice Staying passionate about the work Advice Donna gives to other aspiring fundraising leaders Achieving next career goals Donna's final advice to inspire and fulfil fundraisers and nonprofits --- Send in a voice message: https://anchor.fm/fulfilled-fundraisers/message