Interview with Shoni Field (CAN) - The Chief Development Officer at SPCA British Columbia and Founder of the fundraising conference for animal welfare nonprofits, Paws Summit. Shoni has 20+ years fundraising experience which includes involvement in the environment, youth, health and international development sectors. Shoni is also a regular speaker at fundraising conferences internationally particularly focused on digital maturity for non-profits. Included in this episode: Section 1: The beginning of Shoni's fundraising career and key lessons learnt in the early years Section 2: An overview of Shoni's role as Chief Development Officer at SPCA British Columbia and the KPIs set out for their fundraising team Section 3: The strategy and rewards of aggressively investing in digital acquisition Section 4: An overview of SPCA BC's digital fundraising initiatives, channels and programs Section 5: Creating a powerful fundraising team and an insight into Shoni's leadership style Section 6: Reflecting on a successful fundraising campaign to be involved of Section 7: Shoni's final advice to inspire and fulfil fundraisers and nonprofits --- Send in a voice message: https://anchor.fm/fulfilled-fundraisers/message