The pressure to be beautiful has been a battle that women have been fighting for the last century. Beauty standards have shifted in so many different ways over the last several decades, and women have always been searching for ways to fit the standard that society has created for them to be identified as “beautiful.” Tune in today to dive deeper into what true beauty is and how it contrasts with the beauty standard of society. You are beautiful, regardless of how you align with today’s beauty standards. Own it!  In this episode: [01:30] Welcome back to the Fully Nourished Podcast!  [02:06] I share a glimpse of living life from our RV.  [06:15] We dive into the beauty and body image standards that social media places on us and the impact it has on our perception of ourselves and our worth.  [08:49] The history and background of society’s beauty standard for women. [15:28] In the past 10-15 years, women have been leaning on enhancements to meet the beauty standards of society because it is impossible to achieve naturally.  [18:10] Beauty standards are not true beauty. [20:09] Hurting yourself and manipulating your body is not beautiful.  [21:14] Comparison in a state of masculine energy becomes unhealthy competition and mass conformity. [22:51] The women who identify as “average” are typically the most beautiful because they have not conformed to the social norms of beauty.  [25:47] We, as women, can internalize what men find beautiful and let men’s beauty standards shape our worth and value.  [27:07] The necessary amount of body fat for optimal ovulation cycles and how our fat percentage impacts our overall health. [30:37] The role of pheromones and hormones in beauty and attraction.  [32:36] Fat is a source of safety to the body.   [33:47] We must define what beauty is for us and set it apart from society’s standard of beauty.  [38:25] Thanks for joining me today! Come back for part 2 to dive deeper into beauty with me! Links and Resources: Araza Beauty https://arazabeauty.com/  Use promo code fullynourished for 15% off your next purchase!  Beauty Standards: See How Body Types Change Through History. https://www.scienceofpeople.com/beauty-standards/  Connect with Jessica: I'm launching my first membership!!! Check out Nourished Circle here: https://programs.jessicaashwellness.com/nourished-circle and leave doing your own research behind! PLUS during our Black Friday Sale you'll get a 50% off coupon for Fully Nourished.  Connect with Jessica: Have Sunday tea with me! Sign-up for my Sunday newsletter where I share what’s on my brain from the nutritional to spiritual: https://www.jessicaashwellness.com/email-subscribe. Ready to go deeper? Learn how to nourish yourself in a way that respects your unique female physiology in my signature Fully Nourished course: https://www.jessicaashwellness.com/fully-nourished Join the Fully Nourished community! Follow me @jessicaashwellness on Instagram: https://www.instagram.com/jessicaashwellness/