In this second episode focusing on engaging the media, host Cathy Booth looks at two sides of one ‘Ring for the King’ interview by talking to broadcast journalist Tim O’Callaghan and Simon Linford, President of the CCCBR. Cathy learns that it’s hard to set the news agenda so if the media pick up on your story, you’ll need to act fast. And once a news outlet runs with your story, others may well follow so make the most of it! For the CCBR, the recent media blitz is part of a much wider strategy focused on the future of ringing and attracting ‘good’ bell ringers - that stick at it, enjoy it, and add value to their towers. So, ditch the cold, dirty ringing chambers, grumpy old men and unrealistic expectations and begin the adventure of a lifetime of discovery … For more information and photos see www.funwithbells.com. This podcast is sponsered by the Association of Ringing Teachers (ART).  To find out more about learning to ring, learning to teach or other resources to support your ringing go to ringingteachers.org. www.funwithbells.com