An important middle initial, an ice cream extravaganza, celebrities mess up Dresden's name, the concept of hype and why it is neither good nor bad, how marketing and PR have transformed over time, and an improv game about a big f-ing announcement brings a movie trailer, a preacher, a horror movie, and 1930's radio! Michael F. Schein, founder of Microfame Media, and author of the upcoming book The Hype Handbook is our guest! See omnystudio.com/listener for privacy information.