In this episode, Eric Malzone engages in a compelling conversation with William Coker, diving into the future of the fitness industry and the groundbreaking launch of the "Fibr" app. Coker, drawing from his extensive experience in the fitness realm and military service, sheds light on the prevalent staffing challenges faced by fitness organizations. He emphasizes that the industry doesn't suffer from a lack of fitness professionals but rather grapples with recruitment and attraction issues. Coker unveils Fibr's innovative approach, offering a trifecta of solutions: streamlined staffing services, a community-building app catering to fitness professionals, and comprehensive business development support. The long-term vision of Fibr is to revolutionize the fitness industry by connecting individuals and fitness businesses, making it more accessible and adaptable to evolving career paths. Tune in to discover how Fibr is transforming the fitness landscape.   LINKS:   https://www.info.fibr.fit/ https://www.wrkout.com/  https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024