In this podcast episode, Eric Malzone talks with Udaiyan Jatar (UJ) about Tecton, a brand that focuses on ketone products. They discuss how Tecton is growing its brand by initially targeting early adopters, influencers, and athletes before reaching a larger audience. UJ explains how the brand is dedicated to educating people about the science of ketones through various content-creation efforts. The podcast also covers Tecton's strategy, including forming partnerships with fitness facilities and health professionals, and the brand's future vision. If you're interested in learning about ketones and how a brand is working to change behavior, check out this episode!   LINKS: https://tectonlife.com/ https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.wrkout.com/