In this episode, Bryan Myers, CEO of Solidcore, provides valuable insights into the dynamic fitness industry. He shares his journey from a business strategy consultant to leading Solidcore, discussing the studio's expansion, financial transactions, and unique offerings. Bryan explores the shift in fitness motivations post-COVID, emphasizing enduring well-being factors. The conversation delves into Solidcore's distinctive full-body workout, community-building strategies, and the significance of personalized attention. Bryan identifies industry trends post-pandemic, highlighting the demand for unique workouts and the recognition of strength training for longevity. The discussion touches on the role of AI in fitness, and Bryan shares his advocacy efforts with IHRSA for the industry. LINKS:   https://www.solidcore.co/ https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.podcastcollective.io/