In this episode, Eric Malzone engages in a conversation with Bryan O'Rourke, the CEO of Core Health and Fitness. They explore Bryan's background and his "fundamentalist" approach to the fitness industry, emphasizing core principles and a long-term outlook. The discussion covers shifts in the industry, including technological advancements, AI, wearables, and the pandemic's impact. Bryan shares insights into the historical context of the fitness sector, drawing parallels to the mid-'90s. The dialogue transitions to Bryan's role as CEO, detailing his relationship with the company's founder and the growth opportunities he envisions. Looking ahead, they address challenges, predicting increased M&A activity in the low-price fitness market and exploring the future of connected home fitness and mobile devices.   LINKS:   https://www.linkedin.com/in/bryankorourke/ https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.podcastcollective.io/