In this insightful podcast, Eric Malzone interviews Cameron Falloon, the founder of Body Fit Training (BFT), delving into Cameron's journey in the fitness industry and the founding principles of BFT. Cameron shares his experiences working with elite athletes, the motivation behind creating BFT, and the three key pillars of the brand. The conversation explores challenges in the fitness industry, the importance of providing value, and Cameron's views on supporting and upskilling trainers. They also cover BFT's global growth, unique programming approaches, technology integration, and upcoming developments, offering a comprehensive overview of Cameron's vision for bringing high-performance training methodologies to mainstream fitness.   LINKS: https://www.bodyfittraining.com/ https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.podcastcollective.io/