Media outlets are experimenting with ways to attract younger audiences, as the under 35s snack instead of grazing on smartphones across their multiple networks for news. They also have the lowest trust in media, according to a Reuters Institute report.
How can media gain the trust of younger...
Published 08/22/22
John Cook created Cranky Uncle to fight misinformation. He’s a scientist and reporting those complexities is not easy. Take climate change. How might journalists have covered climate change in a more nuanced way – without giving so much weight to a tiny contrarian minority? What lessons can be...
Published 08/15/22
A journalists' job, in part, is to shine light into dark corners. But how can they be effective when increasingly readers don’t read beyond the headline, and headline writers are driven by clicks? How can journalists cover disinformation and avoid becoming vehicles for it?
For our...
Published 08/08/22