We all get sick-- and yet somehow, so much of the communication from biopharmaceutical companies fails to connect with the average person. Jim Weiss, the Founder and Chairman of health innovation company Real Chemistry, is working to change that. In this episode, Jim shares how his consultancy is making healthcare communications more effective, creative, and human. Listen to Jim's podcast, "Get Real with the Chairman," on Apple Podcasts at https://podcasts.apple.com/us/podcast/get-real-with-the-chairman/id1735398501 For additional links, information, and more, please visit our website at fost.org. Vote for the FoST Podcast in the 2024 Webby Awards by going to this link: https://bit.ly/4aHyD5t -- © 2024 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Director, Carolyn Merriman Assistant Producer, Madison Brown in collaboration with Charts & Leisure Executive Producer, Jason Oberholtzer Producer, Meghal Janardan Editor, Garrett Crowe Mix, Andrew Atkin Music and Final Assembly, Michael Simonelli With special thanks to Jim Weiss, Danielle Clark-Brown, Kate Vos, Bonnie Eldon, David Gray, Amy Snook, Michael Bass, Eitan Wolf, and Megan Worman.