How important is social media for you or your brand? Amanda Archer is one of Australia’s most prominent PR and marketing specialists. She's been behind some of the world's most widely covered interviews and media events, representing celebrities like Paris Hilton, Lindsey Lohan, Prince William and Priscilla Presley. In this discussion with Helen McCabe, Amanda shares her tips on building an online presence, relocating overseas for work, and staying cool under pressure.  See omnystudio.com/listener for privacy information.