Is promoting yourself something that comes naturally? Kim Anderson is the Head of Marketing for the FIFA Women's World Cup Australia - New Zealand. With a 20-year career spanning New York, London, Sydney, and Auckland, she's spearheaded marketing for some of the world’s most innovative brands across the creative, social impact, and sport sectors. In this discussion with host Helen McCabe, Kim explores what it means and how to be better at self-promotion without undermining your credibility, remaining mission-driven when everyone doubts you, and the importance of knowing your own story. See omnystudio.com/listener for privacy information.