Joe made a huge leap of faith, quitting his job to attend a networking party he was invited to due to his Crypto Twitter presence as an enthusiast and P2E gamer. Having the “Degen Hero Arc” as he called it, he not only met his co-founder for Forum3, but also crossed paths with Adam Brotman, CDO of Starbucks at the time, where it began the plan to bring the major loyalty program in the world to web3. Time Stamps 0:00 - 12:17: Who’s Joe 12:18 - 15:54: Starbucks & Forum3 15:55 - 24:00: Why Do You Need the Blockchain? 24:00 - 29:28: How Starbucks Odyssey Works 29:29 - 33:00: Completing the Journey and Earning NFTs 33:01 - 35:50: Impressions 35:51 - 41:00: Intangible Brand Value and Community 41:00 - 44:03: Web3 = Online Identity 44:04 - 48:08: Data-Driven Marketing 48:09 - 57:26: User Experience 57:27 - 1:11:15: Future of Loyalty 1:11:16 - 1:17:45: Rounding Off Guest Socials: Twitter: https://twitter.com/BunchuBets Website: https://www.forum3.com/ Linkedin: https://www.linkedin.com/company/forum3-com/about/ Useful Links Based On Conversation The Hundreds: https://thehundreds.com/collections/collections REKT Podcast: https://twitter.com/REKT_Podcast Nifty Gateway: https://www.niftygateway.com/ Axie Infinity: https://axieinfinity.com/ NBA Top Shot: https://nbatopshot.com/ dGEN Network: https://dgen.network/ Glossary CRM: Customer Relationship Management is a software that helps businesses manage their interactions and relationships with customers. It provides tools for organizing, automating, and synchronizing sales, marketing, customer service, and technical support. Metadata: Metadata refers to data that describes other data. It provides information about a particular set of data, such as the content, context, and structure of that data. Metamask: MetaMask is a browser extension that allows users to interact with the Ethereum blockchain and access decentralized applications (dApps). It serves as a digital wallet for storing and managing cryptocurrencies and enables users to participate in Web3 applications securely. Polygon: Polygon is a Layer 2 scaling solution for Ethereum, which aims to improve the network's scalability and transaction throughput while reducing costs. It is an open-source, decentralized blockchain platform that allows for faster and cheaper transactions compared to the main Ethereum network. Podcast Host: Bunzy Twitter: https://twitter.com/0xBunzy BlockTalk || Pineapple Workshop Website: https://pineappleworkshop.com/ Twitter: https://twitter.com/poweredby_pw Discord: https://discord.gg/geNCbMYsZY