Coaches love to talk about the value of process, but what exactly is that? Process is often shrouded in vague explanations and misleading concepts. On this week's GAINcast we dive into process, what it is, what it isn't, and why it is so crucial to coaching success. For more information on this topic, read the complete show notes at: https://www.hmmrmedia.com/2022/07/gaincast-episode-247-the-process/ The following links were referenced in the podcast or provide some additional reading material on the topic: Further reading The following links were referenced in the podcast or provide some additional reading material on the topic: The GAINcast is sponsored by GAIN. Prior GAIN attendees can renew their membership to get continued access to the GAIN library and this year's talks. If you haven't been to GAIN before, sign up for the GAIN Master Class series for access to 24 in-depth lectures on a variety of athletic development topics. We're also brought to you by HMMR Media. Join HMMR Media to get access to a vast library of online training resources, video, articles, podcasts, and more. Vern recommended the book Building a Second Brain by Tiago Forte. He also reference and article in Sports Illustrated about Sydney McLaughlin and her coach Bobby Kersee.