In a chaotic and uncertain world, investors crave a measure of predictability. Despite the best efforts of strategists and analysts to predict how markets will perform, no one knows what the future will hold. Defined-outcome ETFs offer investors a new way to reduce uncertainty while still maintaining exposure to the market’s upside. This has been one of the fastest-growing segments of the ETF market and many believe it’s got a long way to go. Show Resources Here are some links to learn more about Graham and Innovator: The Innovator ETF web site- https://www.innovatoretfs.com/ Equity defined protection strategies- https://www.innovatoretfs.com/protect/Defined income ETFs- https://www.innovatoretfs.com/define/income/ Learn all about the advantages of active strategies and how they are uniquely suited to the moment at VettaFi’s upcoming Active Management Symposium on May 16th. Go to etftrends.com/webcasts/alternatives-symposium-2024 to learn more.