Let’s explore the world of cash. One year after the collapse of SVB, fiduciaries need to understand the cash management platforms on the market, including the fine print that can make or break a client relationship. The right platform will help the advisor provide more holistic advice and grow their AUM organically. My guest will discuss what advisors need to know about cash sweep accounts and how advisors can evaluate different platforms. We hope to provide a better understanding of the cash management landscape, the inherent conflicts of interest that occur, and how to talk to clients about cash. Show Resources Here are some links to learn more about Gary and MaxMyInterest: www.maxforadvisors.com The Impact of Active Cash Management   Learn all about the advantages of active strategies and how they are uniquely suited to the moment at VettaFi’s upcoming Active Management Symposium on May 16th. Go to etftrends.com/webcasts/alternatives-symposium-2024 to learn more.