What explains the growing popularity of sim games like Truck Driver and PowerWash Simulator? How do game designers turn everyday activities or “normal” jobs into fun game experiences that attract millions of players? To discuss gamification, the state of flow, and how running away from zombies can be fun, we’re joined by Miriam Popescu, Senior Game Designer at Ubisoft Massive, and Adrian Hon, CEO at Six to Start – the studio behind the popular running app Zombies, Run! – and author of You’ve Been Played. Subscribe or follow "Beyond Games" wherever you get your podcasts to stay up to date with the latest episodes. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.