In this episode, Wes is joined by industrial lubrication visionary Jim Fitch. Jim is the founder of Noria Corporation and has been a thought leader for decades within the fields of machinery lubrication, oil analysis and reliability. Wes and Jim discuss the history behind the company, how Jim has watched the field of industrial lubrication evolve and mature over the course of his career, and why he believes we are currently in the golden age of lubrication. What does he mean by that? Listen to this episode and find out!