Episode 2: Social Shopping
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Description
Gen Z has made shopping through social media an addictive phenomenon. Gen Z Strategists and hosts, AJ and Lilia, break down the generation’s relationship with social shopping, including topics like the power of discoverability, convenience, creator commission benefits, and how your brand can tap into the fun.
Contents:
04:56 - Discoverability15:24 - Convenience23:14 - Commission
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