Hey there, welcome to this week’s episode of Travel Media Lab. As a travel photographer, writer, storyteller, and entrepreneur, I'm often asked, "How do you know if your travel story has potential?" In this episode, I'll share my top three considerations for evaluating your travel stories and unlocking their potential. First, just because you went on a trip doesn't automatically mean you have a story to tell. To create a compelling narrative, your travel story needs characters, narrative progression, tension or conflict, and, ideally, a news angle. I'll explain how to use these elements to determine if your story is a diamond in the rough or just another travel diary entry. But that's not all! Your story must also answer the burning question in your readers' minds - "So what?" or "Why should I care?" I'll share tips on making your travel story relevant to your readers and why this is so important. In this episode, I'll also discuss the differences between travel blogging and travel journalism and why it matters. And if you're ready to take your travel journalism to the next level, I've got great news! My six-month Introduction to Travel Journalism program is opening for enrollment this May. I'll tell you how to join the waitlist and be the first to know when registration opens. Whether you're an aspiring travel writer, blogger, or journalist, this episode is for you.