In today's episode, I sit down with Tracy Matthews and chat all about the book writing process.  Inside This Episode:  How Tracy got her start in the jewelry designing industry  What caused Tracy's pivot to mentoring jewelry designers alongside being a designer herself  All about Tracy's new book - the Desired Brand Effect Why being self-aware is so important in business  Tracy's best piece of advice for someone wanting to write their own book  A typical day in the life for Tracy  Tracy's favorite (and least favorite) part of her day  and so much more  Links Mentioned:  Website Instagram  Book