Is YouTube really worth it? Or are you showing up too late to the game? When building your online business, having an evergreen presence in the online space is key to creating authentic relationships and connections with your audience. But how do you stand out from the rest of the pack? I’m chatting with YouTube pro, Erin White-Winters, founder of Erin on Demand who helps entrepreneurs, side hustlers and content creators worldwide crush their goals, boss up their brands and run their businesses with confidence. Today, Erin has organically grown her YouTube channel to over 300K! AND within her first year of launching, she grew her subscribers to nearly 100K by just showing up online exactly as who she is. Yeah, you can say she knows a thing or two when it comes to building organic growth for your biz! She is here to answer that burning question I know a lot of y’all have when it comes to starting a YouTube channel (is it really worth it?), how to monetize and grow it, strategies on how you can land major brand deals and what it takes to build an authentic and aligned business. In today’s episode we chat about: Dealing with imposter syndrome and finding self-beliefLeading with authenticity to build your communityHow to get confident in front of the camera when you are feeling intimidated What makes YouTube so different from all the other social platforms out thereWhat is digital storytelling and how you can find your backstory that sticks with your audience to make you memorableUsing storytelling in your social media content to quickly connect and establish a relationship with your audienceWhy you need to be selective with your brand deals to maintain trust with your current audience How you can turn yourself from being a content creator to becoming a CEO of your own business with Erin’s new course, Creator to CEO Resources Mentioned This week’s Get Rich Reads are, The 12 Week Year by Brian P. Morgan and Michael Lennington and Atomic Habits by James ClearThe Get Drunk Cocktail of the week is the classic Sidecar, try this recipea...