“When I really brought in this dominatrix energy, I saw sales go up in my company,” says Dana Pharant, Business Performance Coach and former dominatrix. On today’s episode, Dana shares her fascinating life story. After spending her early years in a cult, Dana became a dominatrix in her thirties. Now, Dana is a Business Performance Coach and author, who educates people using her lived experiences and links the lessons she learned from the dungeon to the business world. Dana opens up to listeners about her reasons for leaving the cult. She explains that she had a repulsion for what the cult leaders were preaching and that their values did not resonate with her own. Dana highlights the importance of immersing yourself in something before giving up on it. At 16, Dana was baptized and fully committed herself to the cult in order to confirm her suspicions that its belief system did not align with her personal life path. Dana’s eventual decision to leave the cult allowed her to experience the eye-opening world of BDSM. Tune into this week’s episode of Get Rich Without Being a Bitch for a conversation with Dana Pharant about her journey from cult member to dominatrix to business badass. Learn more about Dana’s personal exploration in the BDSM world, the finances behind being a dominatrix, and the importance of holding your power when you are a boss.    Quotes • “​​So, you know there's a lot of mental manipulation that happens in cults, lots of brainwashing, and those are the hard pieces to untangle because they happen at such a formative time in your life.” (04:17-04:31)  • “Because here's the interesting thing with leaving a cult is that...say you got into a call at 18 and then you leave, you eventually untangle the brainwashing and you go back to who you were before you joined, but who I was before I joined was not born.” (11:13-11:30)  • “When I really brought in this dominatrix energy, I saw sales go up.” (29:06-29:10)  • ​​”So, when I got involved with the BDSM world that was where I really started to be able to untangle the abuse that had happened and untangle some of the programming and really start to step into my power, which was the piece that I felt like I never had growing up. I didn't feel like I had a voice, I didn't feel like I had the right to ask for what I wanted, and so that space of getting into that world was so vital for me. It was so healing.” (12:11-12:43) • “Because everything is negotiated, everything is talked about all the way through it, the submissive actually has all of the power. They're the ones that are ultimately saying what is okay and what is not okay.” (14:22-14:37)  • “But in that moment, when they surrender their power, I'm the one that's in charge.” (20:50-20:56)  • “I think this is a really big lesson in business is that there's a lot of times when we have to hold our clients accountable, when we have to push back, but it's for their own good.” (26:07-26:13)  • “There's a lot of people we can point to who make a lot of money that I would say don't deserve it.” (31:41-31:45)    Links Follow Vanessa Shaw on Instagram   Vanessa Shaw on LinkedIn https://businessgrowthacademy.com/ Join The Million Dollar Group on Facebook    Podcast production and show notes provided by HiveCast.fm