Jennifer von der Heydt of Loop-it joins me on the podcast today! Jennifer is CEO and Co-Founder of Loop-It, which is an easy, convenient and affordable reuse system for products. Their reusable coffee cups can already be found in cafes throughout Sweden. Jenn founded loop-it in 2019 after her Erasmus at Linköping University in Sweden where loop-it began as an idea at an innovation bootcamp. Jennifer and the other co-founders won second place and kept going with their idea. In September 2020, she moved to Stockholm to work on loop-it full time. Loop-it was most recently part of the +impact accelerator from Danske Bank, RISE, WeWork Labs and Ignite Sweden. In this episode, Jennifer tells us about Loop-it and shares her experience as a circular entrepreneur. You’ll hear about what she’s learned setting up loop-it and the one question she always gets asked -- and is ready to answer for the last time on the podcast! Resources and links discussed in this episode are available at gettinginthelooppodcast.com .