In this episode of the Getting in the Loop circular economy podcast, Jim Goddin (Head of Circular Economy at thinkstep-anz) shares what he’s learned having worked with circular economy issues over the past 10 years. Jim explains what most people get wrong about circular economy, the importance of measuring circularity, and what it was like to work with the Ellen MacArthur Foundation on the development of their Material Circularity Indicator. We also discuss his expertise in critical raw materials and the one thing he thinks all companies should know - but likely don’t! Will you know it? Resources and links discussed in this episode are available at gettinginthelooppodcast.com.