Out with the old but in with the familiar?   Abby is joined by Lecturer of Marketing at Coastal Carolina University, Matthew Gilbert for a lesson about the latest social media app, Threads.   Matthew provides an overview of Threads and explains how the social media platform works. He discusses the app's explosive launch and dives into why some are calling it the 'Twitter killer.' Later, Matthew explains what's needed for a social media platform to be successful and overviews cautionary tales of mishaps that have led to other apps' demise. Learn more about your ad choices. Visit megaphone.fm/adchoices