Today's lesson is about the three letters that have dominated NCAA programs. Abby is joined by Brand Protection Attorney at Venable LLP Sharoni Finkelstein for a lesson about name, image, and likeness protections. Sharoni breaks down the differences between the right to privacy and the right to publicity and explains how both relate to one's name, image, and likeness. She discusses the NIL controversy at the center of various college athletics programs. Later, Sharoni shares how technological advancements in artificial intelligence and deepfakes are impacting the way people can protect the use of their personal image. Learn more about your ad choices. Visit megaphone.fm/adchoices