This week we are in conversation with Claire Brown of Plant Passion. Claire is a Farmer florist, author and teacher based in East Claydon We speak about Claire's journey into flowers, what spurred her into creating the wonderful 'British Flowers Book'..the must have flower bible as far as we are concerned. Also, the exciting news that there is a new edition in the pipeline! One of the biggest subjects covered in this episode is the importance of finding the right clients for your business and understanding, researching and trialling ideas to meet your clients wants and desires We talk about the impact of Covid and the evolution of the Plant Passion brand through this with the new addition of a 'pick your own' cutting patch and how important it is to market your business strategically to your customer base We also hear about some of the wonderful courses that Claire offers including 'The business of growing flowers' and 'The business of selling flowers' There is so much to take from this episode and huge thanks to Claire for giving up your time to chat with us, we could have spoken with you all day! To find out more about Claire and the courses that she offers please head to the link below https://www.plantpassion.co.uk The business of selling flowers course https://www.thebusinessofsellingflowers.com The business of growing flowers course https://www.thebusinessofsellingflowers.com/the-business-of-growing-flowers And Fan Girl her Insta here https://www.instagram.com/plantpassion/ The British Flowers Book-Whilst stocks last! https://www.plantpassion.co.uk/bfb Support the show (http://www.instagram.com/girlflowerpodcast)