This week we are in conversation with Paula Rooney, founder of Paula Rooney Floral design Paula is a wedding and events florist based in Hampshire We find out all about Paulas beginnings and her journey into flowers, her breakthrough moment, her team and her business ethos We hear about the effect of the pandemic,  chat about the  wonderful work she does with Four Seasons, Ten Trinity and we learn about the highs and lows of destination weddings Paula tells us all about her business mentoring service and how important it is to invest in yourself and take time to work on the business as well as in the business Recently Paula was featured on Channel 4 in a documentary called Billionaire Blooms and previous on A very British Country Home, focussing on an exquisite wedding at Clivedon House Paula tells us all about the importance of having systems in place to finesse all of her processes. Please find a list below of the software that she mentions in the episode Dubsado https://www.dubsado.com Monday https://monday.com Trello https://trello.com Canva https://trello.com Details Flowers https://info.detailsflowers.com Thank you so much for such a brilliant chat Paula! Helpful Links https://paularooney.co.uk https://www.instagram.com/paularooneyfloraldesigner/ Support the show (http://www.instagram.com/girlflowerpodcast)